Digital Marketing Training Masterplan By Fabian Lim

Introducing, the Digital Marketing Masterplan by World Internet Academy
The Digital Marketing Masterplan Contains ALL The Training Required to Help You LEARN and MASTER Omni-Channel Marketing

• Facebook Marketing (Intensive) – COMPLETED – Instant Access Available!
• Search Engine Optimization (Intensive) – COMPLETED – Instant Access Available!
• E-mail Marketing & Marketing Automation – COMPLETED – Instant Access Available!
• Website Building – COMPLETED – Instant Access Available!
• Google Analytics – COMPLETED – Instant Access Available!
• Google Search Ads – COMPLETED – Instant Access Available!
• Facebook Marketing (Advanced) – Instant Access Available!
• Google Display & YouTube Ads – Instant Access Available!
• Funnel Marketing
• Conversion Rate Optimization
• Search Engine Optimization (Advanced)
• Chat Bot Marketing
• Affiliate Marketing
• E-Commerce Management
• and many more!

• Because you have a desire to work-from-home, pursue a mid-career switch, or become a successful digital entrepreneur
• Be able to TRULY determine the most effective way to market a product or service online!
• Choose your PREFERRED online business model to pursue:

Digital Marketing Manager (Omni-Channel)
Digital Agency (Omni-Channel)
Digital Realtor (Omni-Channel)
Digital Marketing Trainer (Omni-Channel)
Virtual Real-Estate Leasing (SEO)
Digital Network Marketing (FB Ads)
Funnel Marketing (FB Ads, E-mail, Funnels)
Dropshipping (FB Ads, E-Commerce, Funnels)
Local Business Partnership (SEO, Search Ads, FB Ads, E-mail)
Affiliate Marketing (SEO, Search Ads, FB Ads, E-mail, Funnels)
E-Commerce Management (E-Commerce, SEO, Search Ads, FB Ads, E-mail, Funnels)

• 100% Online Training – ALL digital marketing training will be conducted 100% online via Zoom Meeting (No classroom training)
• No Geographic Restriction – Students can be based anywhere in the World
• Video Replay – All training is recorded and video replay will be available inside the World Internet Academy Members’ Area within 2 weeks (all students will be provided with a user account)
• Question & Answer – Available inside the Members’ Area
• LIFETIME UPDATES – Receive lifetime updates! Never need to pay for info updates!
• NEW! Every USD1 you spend on our 2-Day course equals USD1 in credit, redeemable towards our Digital Marketing Masterplan product. Get upgraded to the Digital Marketing Masterplan when you accumulate at least USD995 in spend.

Learn How to Effectively Tap Google’s MASSIVE Display Network (of over 2 Million Sites) & YouTube ad Inventory To Maximize Revenues & Sales
Here’s what you will learn during this 2-day Google Display & YouTube Ads INTENSIVE training:

• Introduction to Google Display & YouTube Ads
• Google Display & YouTube Ads Benefits
• Differences Between Google Search & Display Advertising
• Ad Types & Formats
• Display
  Video (YouTube)
  Skippable In-Stream Ads
  Non-Skippable In-Stream Ads
  Video Discovery Ads
  Bumper Ads
  Outstream Ads
  Masthead Ads
• Campaign Goals
  Smart vs Standard Campaigns
  Campaign Settings
  Bid Strategy
  Inventory Type
  Content Exclusions
  Conversions
  Devices
  Frequency Capping
• Ad Group Settings
• Ad Targeting
  Locations
  Demographics
  Audience
  Affinity
  In-Market
  Remarketing
  Contextual Targeting
  Keywords
  Topics
• Ads & Extensions
  Ad Sizes
  Display Banner Creation
• Link Account
  YouTube
  Google Analytics
  Google Search Console
• Audience Manager
• Campaign Optimization
• Pre-Defined & Custom Reports
• And much more!

Want to take your Facebook Ads skills to the next level? If so, this is a MUST-ATTEND training. The investment for this course will return you at least 10x what you paid for – GUARANTEED! This is definitely one training you don’t want to miss!
Here’s what you will learn during this 2-day Facebook Marketing ADVANCED training:

• Advanced Audience Targeting Strategies
• Lookalike Audience Strategies
• Effective Ad Copy Strategies
• Image & Video Ad Tools
• Ad Tracking Using UTM Tagging
• Scenario-Based Facebook Ads Review & Analysis
• Detailed Analysis & Walk-Through of Profitable Facebook Ad Campaigns
• Hands-On Scenario-Based Facebook Ads Campaign Setup Exercise
• Basic Facebook Retargeting Strategies
• Website Retargeting

– All website visitors

– People who visited specific web pages

– Visitors by time spent

– From events (PageView, ViewContent etc.)

– Facebook Page Retargeting

– Video View Retargeting

– Lead Form Retargeting

– Lost Customer Retargeting

• Advanced Retargeting Strategies

– Dynamic vs Static Retargeting

– Lookback Window Period

– Exclude Lower Stage Prospects

– Reach and Frequency Campaigns

– Ad Sequencing via Reach and Frequency Campaigns

– Customer Journey-Based Retargeting Campaign Sequence

– Google Analytics Time-Lag Report Insights

– Small-Audience Retargeting Campaign Objective

• And much much more!

Learn How To Setup & Configure Google Search Ads Effectively & Achieve Maximum Conversions At The Lowest Cost!
Here’s what you will learn during this 2-day Google Search Ads INTENSIVE training:

• Introduction to Google Search Ads
• Google Search Ads Benefits
• Key Concepts
  Search Ads Policy
  Account Limits
  Ad Account Structure
  Key Terminologies
  Ad Position versus Ad Rank
  Invalid Clicks
• Keywords & Search Terms
  Google Keyword Planner
  Keyword Match Types
  Negative Match
• Search Campaign Settings
  Auction Insights
• Ads & Extensions
  Ad Copy Strategies
  Split-Testing
• Ad Targeting
  Audiences
  Demographics
  Locations
  Ad Schedule
  Devices
• Optimization Strategies
  Conversion Tracking
  Integrating with Google Analytics
  Ad Preview & Diagnostics
  Optimization: Search Term Report
  Landing Page Optimization

What you will learn in this 2-day Google Analytics INTENSIVE Program:

• Introduction to Google Analytics
• Benefits of Google Analytics
• Sign-up for Google Analytics
• Setup Google Analytics Account, Property & View
• Setup Global Site Tag
• Access Demo Account
• Common Google Analytics Terms
• Navigate the Interface
• Real-Time Report
  Audience Report
  Acquisition Report
  Behavior Report
  Conversions Report
• Create A Segment
• Admin Section
  Integrate with Google Ads & Google Search Console
  Enable E-Commerce
  Enable & Track E-Commerce Activity
  Enable & View Site Search
  Create a New View
  Add Filter to View
• Hands-On Training
  Quiz
  Create Goals
  Create Dashboards
  Create Custom Reports

Learn how to build a fully-featured professional website from scratch or using a template in less than 10 hours – and easily charge anywhere from $500 to $2,000 per website!

In addition, you can charge additional fees for Website Management and Search Engine Optimization services.
During this class, you will learn new and proven website building techniques that I use for my businesses and for my top consulting clients to boost revenues and sales.

Forget about the outdated WordPress platform! There’s a new kid in town that’s easier to use and much quicker to deploy. Multi-language out-of-the-box. No additional plugins required! An optional plug-and-play e-commerce add-on module is available. Oh yes, you’ll never have to deal with hosting down-time, having to update your theme and plugins – ever again.

TOP FEATURES

A complete set of design, SEO, analytics and marketing features to make the most of your site.

Free SSL

Make your visitors feel safe and secure with free SSL encryption.

Multilingual Ready

Go global by presenting your content in more than one language.

Team Management Permissions

Give your team selective access to your site based on permissions.

Here’s what you’ll learn during this 1-day Website Building INTENSIVE virtual class:

• Introduction to the modern web builder architecture & interface
• Overview of built-in templates e.g. landing pages, websites, e-commerce
• Overview of built-in elements e.g. forms, videos, image gallery, maps, language switcher, countdown timer, search box etc.
• Overview of pre-designed drag-and drop-blocks e.g. menu, content, testimonial, title, head, body, footer, gallery, about, contact us etc.
• Overview of built-in apps e.g. pages, designer tools, SEO, domain, team, articles, site settings, logo marker, templates, integrations, languages, popups etc.
• Overview of integrations available e.g. Google Analytics, Facebook Pixel, Live Chat, Messenger Autoresponders etc.
• How to build a website from scratch
  Using a template
  Using pre-designed blocks
  Using elements (images, text, forms & buttons)
• How to easily modify page layout via simple click and dragging of block or element
• How to configure desktop and mobile navigation menus
• How to create and customize a contact form & registration from scratch
• How to easily configure font typography H1 to H6 (type, size) and button (style, size & layout)
• How to perform basic on-page SEO with built-in SEO app
• How to perform basic social media optimization
• How to add a domain name for the site
• How to add free SSL for the site
• How to configure website using the multi-language app
• And much much more!

Learn skills & strategies on E-mail Marketing & Marketing Automation in the following areas:

• How to select a suitable e-mail marketing & marketing automation service provider for your business
• How to setup and configure an e-mail marketing & marketing automation platform
• Steps to integrate e-mail marketing & marketing automation platform with your website/landing page
• How to develop a WINNING e-mail marketing strategy for your business
• Essential e-mail marketing campaign every business needs
• How to craft winning e-mail headlines that convert
• Strategies to ensure high e-mail delivery & open rates
• How to trigger e-mails based on behaviour-based actions
• Proven strategies to leverage e-mail personalisation & customization
• How to perform list hygiene for your e-mail account
• What is e-mail validation and how-to setup SPF & DKIM e-mail validation on your e-mail account
• How to grow customer lifetime revenues via marketing automation

Gain INSTANT ACCESS to Fabian Lim’s 2-Day Search Engine Optimization INTENSIVE (Included In The All-Access Pass)!
Fabian Lim walks-through the topics you will learn during this 2-day SEO INTENSIVE course.

The SEO landscape has evolved significantly over the last couple of years. SEO strategies that used to work previously like long-tail keywords and allintitle competition are no longer effective today. The reason is simple: The search engines, particularly Google, has made great progress from that of a lexical search engine – one that is based on simple keyword matching and that is unable to decipher polysemous words (i.e. words that are spelled the same way, but have a different meaning); towards a semantic search engine that factors in searcher intent, topical context and content diversity, when deciding what search results to display.

As a bonus, Fabian Lim will also share with you two proven & profitable online SEO business models you can apply these updated SEO strategies to build a successful internet business empire.

What you will learn during the 2-Day Search Engine Optimization INTENSIVE Program:

• Introduction to SEO
• Essential Google Search Algorithms Explained
  Google PageRank
  Google Panda
  Google Penguin
  Google Pigeon
  Google Hummingbird
  Google RankBrain
• Semantic Search vs Lexical Search
• Impact of Intelligent Personal Assistants (IPAs) on Search
• UPDATED Keyword Research Strategies for 2020 and Beyond
  Recommend Keyword Research Tools
  Recommended Keyword Research Techniques
  Long-Tail Keyword: Still Relevant?
  Branded vs Un-Branded Keywords
  How People Search: DO-KNOW-GO
  Search Intent Diversity
• Effective Competitor Research Strategies
• Content Optimization Strategies
  Content Development: Topical Authority vs Diversity
• On-Page SEO Checklist: A task-by-task list of essential SEO items to complete
• Optimizing Your Site for a Local Area
• Proven Off-Page SEO Strategies
• Analyzing SEO Effectiveness & Performance
• BONUS: Proven & Profitable Online SEO Business Models
  Local Business Partnership
  Virtual Real Estate (VRE) Leasing

BONUS: Learn How To Build An Online Empire & Generate Passive Income Via Virtual Real Estate (VRE) Leasing!

Virtual Real Estate (VRE) Leasing is an exciting online business model that allows you to generate monthly passive income by renting out websites to business owners in exchange for a monthly rental fee. The best part about this business model is its low monthly maintenance cost as 100% of the traffic is generated through Search Engine Optimization (SEO). Watch the video below to learn how Lai May Leng makes a full-time income through Virtual Real Estate (VRE) Leasing!

This 2-Day Facebook Marketing INTENSIVE online course will finally help you to answer the following questions:

• How does Facebook charge an advertiser for ads?
• How does the Facebook Ad Algorithm actually work?
• Campaign Budget Optimization (CBO): How does it work? What are its PROs versus CONs
• How many conversions you need to achieve within a 7-day period for Facebook to graduate from “learning” mode?
• Which metric to observe to find out whether your ads are effective or not?
• What is “frequency” and is it possible to limit “frequency”?
• What is the difference between Broad and Precise Audience?
• What is audience stacking? And what are its benefits?
• What is the ideal audience size for markets like Singapore & Kuala Lumpur?
• How useful is Facebook’s Audience Insights tool?
• What does a Facebook Pixel actually do? And how important is it to install the pixel correctly?
• When to pause an ad if the ad is not generating any leads?
• How to setup and target Custom & Lookalike Audiences?
• What does “1-day view” mean?
• How is Conversion Window different from Attribution Window?
• How to setup and run retargeting campaigns?
• And much more!

What you will learn during the Facebook Marketing INTENSIVE Program:

• Introduction to Facebook Marketing
• Facebook Marketing Process Flow
• Set Up Facebook Business Manager
• Create a Facebook Page and Post
• Facebook Audience Insights Strategies
• Why Persona Development is CRUCIAL in Developing a Winning Facebook Campaign – and How to Correct Identify Personas for Various Customer Segments
• Set up Facebook Pixel ID for New FB Ad Account
• Facebook Campaign Objectives (Brand Awareness, Reach, Traffic, Lead Generation, Conversion etc.)
• Facebook Broad & Precise Audience Targeting Strategies
• In-Depth Understanding of the Inner Workings of Facebook’s Artificial Intelligence (A.I.) & Machine-Learning (M.L.) Algorithms – and Exactly How They
• Can Help ou to increase lead conversions and sales
• How to Decrease CPM Cost Without Comprimising on Audience Targeting Quality
• Definitive steps to troubleshoot poor performing campaigns – and turning them into WINNERS!
• Understand Facebook Ad Placement Options (Newsfeed, Right-Hand Side, Instagram, Audience Network, Messenger)
• How to Target Specific Mobile Devices
• Facebook Optimization for Ad Delivery Options
• Conversion Window Options (7-Day Click or 1 Days View vs 1 Day Click or View)
• How to Setup WINNING Facebook Ads
• Proven & Creative Facebook Ad Strategies
• Understand Facebook Reporting & How To Create Custom Reports
• Facebook Custom Audiences & Lookalike Audiences Strategies
• Simple but Effective Facebook Ad Optimization Strategies
• Proven Facebook Retargeting Strategies
• Steps to take if your Facebook ad account gets banned!
• And much much more!

Meet Your Instructor – Fabian Lim
Fabian Lim is a serial online entrepreneur with over 18 years of management consultancy & digital transformation experience. After a six-year stint with Deloitte Consulting, he ventured into digital marketing. Today, he is one of Asia’s foremost Omni-Channel Marketing experts, having trained over 10,000 practitioners over the past 10 years worldwide.

He is also founding director of ClickMedia Pte Ltd, a digital marketing agency established in 2008 that specializes in Omni-Channel Marketing – specifically E-Commerce Marketing, Conversion Rate Optimization, Facebook Marketing, Google Search & Display, Search Engine Optimization, Content Marketing, Web Analytics, Usability Analysis, E-mail Marketing & Marketing Automation and Chat Bot Marketing.

His online marketing clients include multi-national companies, public sector organizations, and top regional and local brands in the telecommunications, high technology, education, and retail industries including Nanyang Technological University, Singapore Polytechnic, Estee Lauder, Asia Pacific Breweries, Bausch & Lomb, Fujitsu, Pet Lovers Centre, FarEastFlora.com, LunchActually, Natures-Glory.com & IDS Aesthetics.

In 2016, he founded FlightSchool.sg – Singapore’s first private flying school for aspirating aviators. From Sept 2017 to Jan 2019, he led Yellow Pages Singapore on a digital transformation journey as Chief Executive Officer. In fact in just 8 months, he turned Yellow Pages from a traditional print publisher into a profitable digitally transformed organisation.

Fabian has travelled extensively and been invited to speak on stages along side other esteemed entrepreneurs like Sir Richard Branson, Chris Gardner (Author of Pursuit of Happyness), Adam Khoo, Joey Yap and many others.

Fabian has been extensively featured in top news media and publications like The Sunday Times, Business Times, Channel News Asia, NTV7, 8TV, Straits Times Razor TV, The Star, New Straits Times, Sin Chew Daily, Lian He Zao Bao, Wan Bao, Omy.sg, My Paper, UWeekly, The Peak Magazine, Exquisite Magazine, Utusan, and Faces Magazine.

He is also the best-selling author of Click! Work Anytime, Live Anywhere and The Science of Getting Rich DECODED. He holds a Private Pilot License with Single & Multi-Engine Airplane (Instrument) ratings awarded by the FAA, USA. He also holds an EA-500S jet rating, which allows him to fly the Eclipse 500 under single-pilot operations.

01-Facebook Marketing-How To Run Ads After An Ad Account Ban
02-Online Coaching
03-WIA PRO Membership Strategy
04-WIA PRO Website Builder
05-Email Marketing Essentials
06-4-Hour Facebook Marketing Essentials
07-WIA PRO Digital Agency
08-Marketing Funnel Masterclass