Lena – Adventures In SEO
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Description
Lena – Adventures In SEO
Archive : Lena – Adventures In SEO
It is somewhat totally different than most programs available on the market, so let me clarify what I imply by “instructor led.”
All course supplies, together with video classes, can be found on Day 1. The instructor-led portion is supposed that can assist you stroll by the fabric in a structured method and clear up any questions you’ve got as you go alongside.
Participating within the “live” element is totally optionally available.
For the length of the 6 weeks, you’ll be in an interactive Facebook group referred to as Adventures in SEO Central the place you’ll be able to ask questions, obtain suggestions from different college students and from me throughout my weekly workplace hours.
Throughout these 6 weeks, I may even be within the group including further commentary to enhance the teachings we’re masking that week and giving dialogue query prompts to facilitate studying.
Once the 6-week stay portion ends, you should have continued entry to the course supplies for the lifetime of the course.
You may even be invited to a group for course alumni the place you’ll be able to proceed discussions and assist each other:
What’s lined on this course? Google and Pinterest key phrase optimization. It is pretty equally break up between the 2. That’s as a result of the 2 platforms are much like rank for that most of the identical ideas apply to each.
This course teaches you find out how to optimize your content material if you wish to get strong visitors from Google, Pinterest, or each.
Course Curriculum
Welcome!
WELCOME!
COURSE TIMELINE
JOIN THE FACEBOOK GROUP!
COURSE PRE-WORK (IF YOU’RE NEW TO PINTEREST)
OFFICE HOURS
Module 1: Keyword Trees & The End of Pinterest 05:17
A BIRD’S EYE VIEW
THE LOGIC OF POPULAR CONTENT
PINTEREST KEYWORD TREES
KEYWORD TREE WORKSHEET
FINDING NEW KEYWORDS IN 10 MINS + THE GOOGLE VERSION OF PINTEREST INDEXING
NICHE TOPIC EXAMPLE
FINDING THE “END OF PINTEREST” PART 1 of two…the e-book
FINDING THE “END OF PINTEREST” Part 2 of two…the video + worksheet
HOW TO UPDATE OLD POSTS WITH NEW PINTEREST KEYWORDS
MASTER PINTEREST TRACKING SPREADSHEET
CHANGE LOG
Module 2: How to Combine Google + Pinterest Keyword Research 47:12
GOOGLE KEYWORD RESEARCH – WHAT WE’RE LOOKING FOR
VALIDATE YOUR CHANCES OF RANKING
THE HUNT FOR EVERYDAY PHRASES (CHEATSHEET)
EVERYDAY PHRASES KEYWORD RESEARCH TRAINING
TYPES OF POSTS THAT RANK ON PAGE 1 OF GOOGLE
GOOGLE KEYWORD BRAINSTORMING WORKSHEET
BRAINSTORMING A BROAD NICHE (DECLUTTERING EXAMPLE)
PLACES TO LOOK FOR GOOGLE KEYWORD SUGGESTIONS (CHECKLIST)
DRAFT BLOG POST TEMPLATE WITH KEYWORDS (MICROSOFT WORD)
Module 3: How to Optimize Your Posts for Google AND Pinterest 19:46
NARROWING DOWN YOUR KEYWORDS
KEYWORD OVERWHELM
WHERE TO PUT KEYWORDS IN YOUR POSTS (PDF)
WHAT INDEXING LOOKS LIKE ON VARIOUS PLATFORMS
DUAL OPTIMIZATION OVERVIEW
OPTIMIZATION CHECKLISTS {DOWNLOAD}
PRIORITIZING KEYWORDS VS POST LENGTH (FOR SEO PURPOSES)
HOW TO OPTIMIZE YOUR BLOG POST DRAFTS FOR GOOGLE
LET’S TALK IMAGE OPTIMIZATION
HOW TO OPTIMIZE FOR PINTEREST (EXAMPLE)
WHAT CAN YOU EXPECT FROM DUAL OPTIMIZATION?
WHAT TO DO IF GOOGLE + PINTEREST KEYWORDS DIFFER
IMMEDIATE INDEXING DEPENDS ON THIS
Module 4: Clickworthiness 09:25
INTRODUCTION TO CLICKABILITY
WHAT MAKES A POST SO DARN CLICKABLE?!
Three CHARACTERISTICS OF CLICK WORTHY CONTENT
THE SECRET TO CREATING COMPELLING CONTENT
Three WAYS TO KEEP YOUR BEST CONTENT PERFORMING WELL
Module 5: A Simple Repinning Strategy
THE ROLE PINTEREST PLAYS IN YOUR BUSINESS
Three PRINCIPLES OF PINTEREST TRAFFIC
TRACKING POWER PINS & SCHEDULING THEM OUT < 1 HR / WEEK
WHAT ABOUT LIVE PINNING?
BOARD ARCHITECTURE
SPLIT TESTING PINS FOR BETTER RESULTS
Bonus: The Income Module
WHAT KIND OF TRAFFIC DO YOU NEED TO MONETIZE YOUR WAY?
WHAT’S THE MAJOR DILEMMA?
Bonus: Niche Collaborations
HOW TO ACCESS THE FILE
Bonus: Seasonal Content Boost
SEASONAL HOLIDAY TRAFFIC BOOST
BEHIND THE SCENES – CHRISTMAS WISHLIST TRAFFIC ANALYSIS
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